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Our Shop

Shop Tour – See Inside!

PADDLE! the Florida Keys was the first stand up paddle board (SUP)-focused retailer in the Upper Keys. Over ten years later, we are the area’s top dealer for high-quality SUP brands, offering great prices and service for customers throughout the region. We are also the Keys’ largest skateboard shop, specializing in longboards from Land Yachtz and Sector 9. Our flagship location on Tavernier Creek is a great place to find anything you need for an island good time.

More than anything, what you’ll find at PADDLE! is a passionate commitment to customer service, whether it’s outfitting your paddle board or kayak for fishing, offering repairs for SUP-buyers, customizing a skateboard with performance trucks and wheels, or finding the right look for your day at the beach.

Paddleboards For Sale

We have the perfect paddleboard for YOU, whether you prefer recreational floats, long-distance touring, competitive racing, downwinders, playing in the surf, SUP yoga, fishing, or all. We stock a diverse selection of shapes, sizes, constructions, and various designs for every paddler from entry-level to elite athlete. Our experts are happy to answer your questions and you can ‘try before you buy’ (demo right outside our backdoor). We also have all the paddlesport gear you need including paddles (adjustable or custom-cut carbon fiber), leashes, fins, life-jackets & inflatable PFDs, dry bags & boxes, roof pads & straps, iSUP pumps, and more.


We are the largest skate-shop in the Florida Keys, with a wide selection of skateboards & longboards for sale. Find the best brands like LandYachtz, Sector9, Arbor, Carver, Element, Plan-B, and more. We sell complete setups or build your own custom board with your choice of decks, trucks, wheels, bearings, bushings, hardware, grip tape, and accessories.

Swimwear & Appareal

Polarized sunglasses, sun-protection clothing, hats, sun-screen, towels, insulated bottles, T-shirts, rash-guards, sandals, flip-flops, beach jewelry (bracelets & necklaces), accessories, souvenirs, toys and more. We have everything you need to enjoy your time on the water and onshore.